Pocket watchers

The annual Pew Research Center media report noted this week that the public increased news consumption since last year, and mobile devices were the delivery platform of choice.  Not only is the type small, but so are the images on those tiny windows into breaking stories.  Public notices will need to be brighter, crisper and small-format friendly if they are to compete for attention in this flick-of-the-screen world.  The best news in the report, however, seems to be that mobile device users are willing to stay longer with the story once it is within sight.  Is it really deeper reading, or just slower reading because that screen is so darn little?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s