The annual Pew Research Center media report noted this week that the public increased news consumption since last year, and mobile devices were the delivery platform of choice. Not only is the type small, but so are the images on those tiny windows into breaking stories. Public notices will need to be brighter, crisper and small-format friendly if they are to compete for attention in this flick-of-the-screen world. The best news in the report, however, seems to be that mobile device users are willing to stay longer with the story once it is within sight. Is it really deeper reading, or just slower reading because that screen is so darn little?